A man holds his white cane and a small bottle of Theoni water. With his fingers, he touches the cap and reads the Braille writing. His face is not visible; the photo is a close-up of his hands.
Home NewsTheoni water & Me Alla Matia NPO cooperation

Theoni water & Me Alla Matia NPO cooperation

15 July 2025| News|

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A man holds his white cane and a small bottle of Theoni water. With his fingers, he touches the cap and reads the Braille writing. His face is not visible; the photo is a close-up of his hands.
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A Series of Informative Videos on Blindness by Theoni Natural Mineral Water and “Me Alla Matia” NPO

The series consists of seven videos that have already garnered hundreds of thousands of views on social media. They depict everyday moments in the life of a blind person, while also addressing questions that people often hesitate to ask directly:

❓What do blind people dream about?

❓ What do colours mean to someone who is blind?

…and many more!

Screenshot from an Instagram post showing readers' comments.

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This year, Theoni Natural Mineral Water adds another significant distinction to its collection. Its PET bottle, which features the Braille writing and reading system on its cap, has been named “Product of the Year 2025” in the Natural Mineral Water category, reinforcing the brand’s commitment to innovation and inclusion.

With this important initiative, Theoni takes a step forward in creating a world where accessibility is a right for all. The PET bottles bear the word “water” in Braille on their signature green caps, enabling blind and visually impaired individuals to identify the product by touch.

“At Theoni, innovation is always aligned with a higher purpose. Water is a basic good that belongs to everyone, and this initiative is a natural extension of our philosophy for equal access and quality of life. This award brings us great joy and encourages us to keep pioneering,” said Dimitrios Tselios, President and CEO of Theoni.

Renowned for its exceptional quality and crystal-clear purity, Theoni Natural Mineral Water proves that excellence is not limited to taste, but also extends to the user experience, making a difference in everyone’s daily life.

A man is reading a book in Braille, with a bottle of Theoni water prominently placed in the foreground. His face is not visible; the photo is a close-up of his fingers as he reads.

The videos, directed by Mr. Christos Nikas, feature blind lawyer and President of “Me Alla Matia” Vangelis Avgoulas, with the active participation of the “Liberty Guide & Assistance Dogs”.

You can watch all seven videos, with Greek subtitles, by clicking here.

Last modified: 15 July 2025

Banner. Text on the top left: “Accessible routes for disabled people in Athens”. Here are two photos: 1. In the center, a person in a wheelchair accompanies a blind person with a white cane, they move together in a straight line in the city. (above the photo is the logo of “Me Alla Matia” 2. Close-up photo of the wheels of a wheelchair moving on a pedestrian street alongside the blind route guide. Next to the second photo is the logo of the action’s funding with the logo of the Municipality of Athens, Center for Combating Gender-Based Violence, NSRF 21-27, Attica Regional Program with EU co-financing Previous:
Accessible routes for disabled people are increasing in Athens
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